![]() ![]() These could be signup, subscription, purchase, etc. Conversions are the actions you want your users to complete on the website because of their importance to your business. Create custom audiences for remarketing purposes (e.g., retarget those who have scrolled at least 50% and spent at least a minute or those who added a product to a cart but did not purchase).In a nutshell, by using Facebook Pixel, you will be able to: But if you are new to FB Pixel, you can get more information here. I will not dive deeper into the possibilities (because this blog post focuses more on the implementation). Once you place certain JavaScript code snippets on your site (and activate them based on user/visitor behavior), this data is sent back to Facebook. This information can further be used to track conversions, optimize campaigns or build audiences based on the data you send. Meta Pixel + server-side Google Tag ManagerĪ Quick Introduction to Meta Pixel (Facebook Pixel)įacebook Pixel is a solution created by Facebook that allows you to measure user/visitor behavior on your site. Get the Consent Before Tracking (#GDPR, or any other related privacy regulations) Sending Data to Multiple Facebook Pixels on the Same Page Other Things to Know about Facebook Pixel with Google Tag Manager What Can You Do with the Data That You Have Just Tracked via Facebook Pixel? Test the event with additional parameters ![]() Example – Purchase Tracking with Additional Parameters Send additional parameters to Facebook Pixel with Google Tag Manager
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